The first order of business for a new franchise is finding potential franchisees. Making franchise sales is the lifeblood of your franchise business and the better your franchise sales system are, the more successful you can become. Potential franchisees will not automatically come to you. Targeting the correct group of potential franchisees is critical to making the most of your time and of your marketing budget. You should also think in terms of hiring a franchise sales person or creating a sales force to go out and make sales presentations to potential investors. Before you do this, however, you must have a story to tell. You need to create a comprehensive sales presentation that you and your salespeople can use to get your message across to the potential investors.

Unlike the franchise disclosure document and franchise agreement which are legal documents that are required to be analyzed and signed, your franchise marketing materials are governed by your good sense and personal character. Your marketing materials can certainly stress all of the highlights of why a person would want to buy a franchise, but it should also warn a potential investor of the risks. In today’s internet world, you may want to build a website and open several social marketing accounts like facebook, twitter, and linked in. There are also many online franchise sales websites that match potential buyers of franchises with sellers. These sites are usually free for you as a franchisor, but you will have to pay a commission when the franchise deal closes. Another way franchise sales websites charge is per lead. When an interested person fills out an online form, you pay a certain fixed fee per lead. You can also use pay per click ads on Google and Facebook to accurately target your franchise advertising dollars.

A good franchise sales plan incorporates many avenues of marketing and advertising such as a great website, professional social media, and an ongoing pay-per-click advertising campaign. Do that and you should have all the franchise prospects that you can handle. As an international franchise attorney Mario L. Herman can help you with every facet of the legal aspects of your franchise. Give us a call today.