With a population in the billions, and a stable, pro-western business government, India is a vast and fertile ground for expanding your US business by franchising internationally. Rather than reinvent the wheel, one has to look no farther than to identify the companies and industries that are doing business successfully in India and focus your due diligence on the industry and geographic area that they are in. Much of the marketing research that a domestic company would ordinarily do, has been done for you. Instead of buying into an existing Indian franchise, you may consider competing internationally by expanding your business to India.
Fast Food Restaurants Lead the Way
For 2017 and beyond, the leading area of international franchising in India continues to be fast food restaurants. American franchise companies McDonald’s, KFC, and Dominos Pizza, have paved the way for decades in India, having invested countless billions of dollars in research and development in the country. All are reporting tremendous growth and profits. More recently franchise giants Quiznos and Dunking Donuts have established a foothold in the country as well. In 2017, Dennys, Ritas, Pollo Tropical, Applebees and Johnny Rockets are all reported to be opening multiple franchise units.
An industry that is directly related to the restaurant industry is waste disposal. The sanitary wares industry is another fast-growing segment of the Indian Franchise Market. Anyone who has traveled to India knows the deplorable sanitary condition that exists both in terms of poor plumbing, insufficient toilets, and non-existent waste disposal in general. The market for Indian sanitary items is expected to grow by 20% or more for at least the next decade as the Indian middle class develops with a need for modern sanitary facilities. Water closets, cisterns, basins, pedestals, and bidets are expected to lead the demand as rural populations become increasingly urbanized and upscale.
If you are looking to expand your business and wish to explore the opportunities that exist in India, call international franchise attorney Mario L. Herman today.
Source: http://www.franchiseindia.com/content/Sanitary-ware-is-expanding-fast.8800
