Master Franchising is a proven form of business organization, which allows franchisors to expand their business on a global scale. Every country is unique with different languages, customs, and different laws and a franchise could be forced to educate themselves for years before attempting to sell franchise in a foreign land. By setting up a master franchisee, a franchisor centralizes the administration of their franchise model to a Master Franchisee who in turn, has the regional expertise to sell and manage sub-franchises in the territories. Such a franchise designation is especially helpful in Europe, where every country has its own language, laws, and customs.
Another name for a master franchisee is a subfranchisor, which takes on the duties of the franchisor with the country or territory in question, but are not franchise owners themselves. General management responsibility, are the continued responsibility of the franchisor. The subfranchisor’s main role is to administer regional and cultural assistance to franchisees with its territory. The franchisee continues to benefit from the economies of scale and the management expertise of the original company as well as the local expertise of the sub-franchisor. In order to set up a European Master Franchise for your company, to grow your business in a foreign continent like Europe, you need the knowledge and experience of a European Master Franchisee attorney like Mario L. Herman.
Mario L. Herman will work with you internationally, in any country and in any territory. Their international franchise law firm has vast experience in the established overseas markets of Europe and China, as well as the emerging markets in India. If you are looking to explore the possibilities and potential benefits to your company by expanding overseas using the European Master Franchisee model, give our firm a call. We are available to serve you 24-7.