One of the basic questions that business owners must ask themselves is, “what matters more, the type of business you choose to be in or the condition of the economy at the time you open your doors?” The answer to this question is obviously that both matter. There are many factors that can influence the degree of success your franchise achieves, such as having ready sources for working or emergency capital when necessary. More business owners cite lack of capital as the main reason for the failure of their business. Not being able to weather the inevitable economic downturns you will face can put you out of business faster than anything else, besides failing to pay your taxes.

When it comes to the economy in general, as well as the stock market, it can be said that a rising tide lifts all ships. When interest rates are low and capital is readily available, it is easier to start and maintain a business than when interest rates are high and money is hard to come by. Liquidity is like the tide of the ocean and the more money you have access to, the more business options you will have.

Capital is made more readily available during times of economic recovery and prosperity than during periods of depression or recession. Some may argue that right now is a great time to start a franchise because we are coming off of a 10-year economic recession/depression in which many people lost their homes and businesses. Now might be a great time to start a business, any business, as money is made more available and unnecessary regulations that hinder business start-ups are being reduced. The new controversial administration in Washington DC has stated a goal of creating jobs in America. Fewer government regulations, easier credit standards, low-interest rates, and a pro-business political climate seem like ideal conditions to take the dive. As a matter of fact, what are waiting for?