US Franchising Attorney

International Dealer Franchise Law Attorney

Franchising is inarguably a very successful marketing concept that lends freedom to commerce and encourages entrepreneurial spirit. To prevent the pitfalls that can befall any risky business venture, it takes the right balance of legislation, regulation, enforcement, oversight, self-policing, and education that will pave the way for franchising in the future.

Product or trade name franchising (product franchise) is the simplest form of franchising. In this franchise relationship, the franchisor owns the right to the name or trademark, and sells that right to a franchisee. Seek an attorney who co-ventures the service with you.

I am international product franchising attorney Mario L. Herman. With more than 20 years of experience, I have a strong basis in international franchise law as well as domestic franchise law. Contact Me, for experienced legal advice and representation offered with attentive service.

In product franchising, the product itself defines the franchise. For example, a Toyota or other car dealer, petroleum distributor, or Pepsi Cola dealer or other soft drink bottler is a product or trade name franchise in which the product itself is all the franchisor is selling.

Product franchising is different than a business format franchise, the other and most common franchise form. Exemplified by Minuteman Press printing company, convenience stores, hotels, and real estate agencies, the concept of the business is sold in addition to the product.

Contact me, Mario Herman, to discuss your product / trade name franchising needs.